To answer the subject question I offer my recent on-line class submission about technology in the FB & H industry.
Having begun this assignment by reading the referenced articles, something caught my attention about the breadth of the telecommunication carrot that could dangle in front the restaurateurs’ (horse’s) mouth. I read several follow-up articles, but could not necessarily isolate one particular article because my mind drifts in so many different directions. What I’m talking about is digital technology, Light Emitting Diodes (LEDs), energy management, data management, Heating Ventilation and Air Conditioning (HVAC), POS, customer feedback, kitchen and customer displays. . . the list continues, literally forever.
With so much emphasis on being “green” in today’s society; everything from Hybrid motor vehicles to household and business recycling practices, it’s often times difficult for every human to do everything possible about protecting the environment and protecting the bottom line . . . the wallet.
Energy conservation and fuel conservation have become something almost every person on this earth gets concerned about, especially with gasoline prices steadily increasing and electricity becoming more expensive despite all of the advances in technology and transmutability. Yes I did mean that word “transmutability”. “The ability to change from one source, substance or nature to another”. (FreeDictionary.com, 2012). One thing we know for sure . . . technology costs money; yet technology can be extremely beneficial in the long-run toward energy management. Efficient energy management can save money and save headaches. Restaurant managers employing the right equipment and the right mindset are pointing themselves and their restaurants in the correct direction for the future. Trust me, it’s not going to get any cheaper to operate restaurants.
I finally decided on one article. In April of 2012, Arby’s Restaurant Group announced its first LEED certified building. LEED (Leadership in Energy and Environmental Design) is an ecology-oriented building certification program run under the auspices of the U.S. Green Building Council (USGBC). LEED concentrates its efforts on improving performance across five key areas of environmental and human health: energy efficiency, indoor environmental quality, materials selection, sustainable site development and water savings. (TechTarget, 2012). Myself, being an Environmental Management System (EMS) specialist and being International Organization of Standards (ISO) 14001 trained, can recognize and appreciate the efforts such businesses put toward energy management. Linking this article to other readings I can rapidly see that importance of integration of all networked systems in to an efficient telecommunication driven system. It’s not going to be cheap, but it will make some manager or executive extremely happy. Being able to control the temperature in the building, the temperatures of the ovens, the landscape irrigation, the street signage, the customer feedback data, sales, staff work schedules, drive-thru orders, food and seat management, water consumption, energy consumption, gas usage, delivery vehicle location . . . again, the list continues.
I think there’s definitely a line that needs to be drawn between technology and needs of the business. Today, I’m going to call it “telecommunefficiency”. Defined, telecommunefficiency is the identification, rationalization and effective use of technological availability and costs, with the needs of the organization. In other words; you can buy too much good equipment and waste a ton of money on stuff you think is cool, but never use. Yet, you could be wasting manpower on inefficient telecommunication equipment that doesn’t wholefully meet the needs of the business.
“Arbyâ€™s Restaurant Group, Inc. Takes Action to Boost its Energy and Sustainability Performance.” Ecova | Energy Management & Sustainability Management. N.p., n.d. Web. 11 Oct. 2012. <http://www.ecova.com/news-media/press-releases/arby%E2%80%99s-restaurant-group,-inc-takes-action-to-boost-its-energy-and-sustainability-performance.aspx>.
Boyd, Derek. “JOEY Orchestrates Success with In-Store,.” Hospitality Technology. Version 6. Hospitality Magazine, 19 May 2011. Web. 11 Oct. 2012. <hospitalitytechnology.edgl.com/getmedia/23ac28ef-a96d-4d74-8eb8-a32377de4721/qsr_murtec12.pdf>.
Rotondo, Â Gene, Owner, and Legends Sports Bar. “Legends Sports Bar Increases Sales by 15% with Handheld POS | Case Studies | | Hospitality Magazine (HT).” Hospitality Technology: Technology Resource for Restaurant/Lodging Executives. N.p., n.d. Web. 11 Oct. 2012. <http://hospitalitytechnology.edgl.com/case-studies/Legends-Sports-Bar-Increases-Sales-by-15–with-Handheld-POS72296>.
States, its partners. If you reside outside of the United, and processed in the United States. Privacy. “What is LEED (Leadership in Energy and Environmental Design)? – Definition from WhatIs.com.” Data Center information, news and tips – SearchDataCenter.com. N.p., n.d. Web. 11 Oct. 2012. <http://searchdatacenter.techtarget.com/definition/LEED-Leadership-in-Energy-and-Environmental-Design>.
“Telecommunications have changed. Have you? – Membership Means Business.” Home Page | National Restaurant Association | National Restaurant Association . N.p., n.d. Web. 11 Oct. 2012. <http://www.restaurant.org/tools/mmb/2012/03/think-telecommunications-is-just-about.cfm>.
“Tim Hortons to put digital signage in most Canadian units | Nation’s Restaurant News.” Nation’s Restaurant News |. N.p., n.d. Web. 11 Oct. 2012. <http://nrn.com/article/tim-hortons-put-digital-signage-most-canadian-units>.
“Transmutability – definition of Transmutability by the Free Online Dictionary, Thesaurus and Encyclopedia..” Dictionary, Encyclopedia and Thesaurus – The Free Dictionary. N.p., n.d. Web. 11 Oct. 2012. <http://www.thefreedictionary.com/Transmutability>.
MLA formatting by BibMe.org.